Female entrepreneurship on display at Event Tech Live

Female entrepreneurship on display at Event Tech Live

Women in Exhibitions arrived at Event Tech Live on 3 November for a busy day of networking and insightful industry debate. The day kicked off with a breakfast networking session, sponsored by Event Industry News, where Women in Exhibitions members were joined by colleagues, friends and female entrepreneurs from across the events industry.


The networking session was followed by a fantastic panel hosted by Tamar Beck, CEO of community marketing platform Gleanin and Women in Exhibitions board member, entitled ‘Risk Taking, Entrepreneurship and Female Founders’.


The panel featured Kate Disley, CEO of specialist marketing agency Tembo; Lauralee Whyte, Founder of Spectrum Speakers & Entertainers, a speaker agency committed to diverse talent; Narmeen Kamran, Event Director of Desert Island Events; and Sam Willoughby, Founder of Lime Events.


Over the course of the discussion, it emerged that each panellist had benefitted from working with a coach or mentor and all advocated having a trusted ally to bounce ideas off and sense check upcoming business moves.


As topics such as imposter syndrome, self-confidence and self-doubt were raised, the panellists encouraged the audience to ensure they take the time to shout about their wins and celebrate their successes. In an industry like events, where successes are often attributed to those with the loudest voices, the panellists commented that as a business owner it can be refreshing to receive the acknowledgement and acclaim for successful projects and quality products.


When asked what advice they might give to women considering starting out on their female founder journey, Sam Willoughby commented: “When you’re a small business, getting the right people on board is so important”. Lauralee Whyte added: “Make sure to align with business and people that have the same values as you.”


Kate Disley commented that becoming a business owner doesn’t have to mean ridiculous working hours, and that instead, while running a business can mean a lot of work, there is also a lot of flexibility and freedom that comes with it.


Narmeen Kamran added that founders shouldn’t be afraid to be adventurous, to take risks and to step into the unknown, and that sometimes “messy is better than perfect.”


The full session is available to view on demand here. Keep up with the latest Event Tech Live news by subscribing to the event newsletter.


By Nicola Macdonald