Shalina Micheal

Founder of ALL IN THE DETAIL

Shalina has spent nearly two decades within the exhibition, outdoor festival and corporate hospitality industry. She has successfully led sales teams for both Clarion Events and WME/IMG across events including The Luxury Travel Fair, Destinations Show, Taste of London, Winter Wonderland, The Big Feastival, Hampton Court Palace and London’s Bierfest. Aside from managing the top line, her remit included the delivery of bespoke experiences for corporate and private clients.

In 2018, Shalina took her passion for events and launched ALL IN THE DETAIL. Working closely with corporates, start-ups, luxury and lifestyle brands, the boutique agency specialises in curating events that help brands achieve their wider business objectives, whilst championing suppliers across the events industry who ‘dare to be different’.

Shalina Micheal
Founder of ALL IN THE DETAIL
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