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AI is changing exhibitions faster than most of us feel ready for. And that's completely normal.
AI is changing how exhibitions are planned, marketed, sold, and delivered - but many of us are still figuring out how (and whether) to use it.
This supportive, practical session is designed for professionals working in exhibitions who want clarity, not complexity. Lucy Pitt, who's spent 8 years navigating the exhibition industry, will walk through real examples of AI tools actually working on the ground, followed by honest group discussion about what's genuinely useful, what's overhyped, and how to approach this in a way that feels accessible and relevant to your work.
Here's what makes this different: We will be sharing a survey to gather what AI questions matter most to you so we can shape the session around what the room actually needs - not a generic deck.
Why attend:
- Gain practical insight without the tech overwhelm
- See how the exhibition industry is actually using AI today
- Ask questions in a space where "I don't understand this" is completely welcome
- Walk away feeling more informed, confident, and in control
- Help shape what we cover by telling us what you want to explore
SPEAKER: Lucy Pitt -
Lucy Pitt is Co-Founder of uptakeAI, an organisational psychology practice that helps people and teams actually use AI - not just have access to it.
With a background spanning 15+ years in business strategy, product innovation and marketing across FMCG, technology and healthcare, and eight years in exhibitions at CloserStill Media, Lucy is the first to admit she is not a technologist. She describes herself as "probably the most tech-challenged person in the room, but I have a business brain, and I have ideas." Which, it turns out, is exactly the right qualification for this work. If she can do it, anyone can.
That said, having spent the last three years "thrashing" AI hard across everything she does, Lucy is well placed to translate it for people who have no intention of becoming technologists either.
She is a passionate advocate for women finding their footing with AI on their own terms - without the jargon, without the overwhelm, and without pretending to be something they are not.