At ASP, our research on User Experience (UX) in event websites found that potential visitors to a show make up their mind on whether they like that show or not in 2.6 seconds. Clearly first impressions count. Potential visitors and exhibitors demand an easy, efficient, and fast user experience when on your event website. Therefore, good UX is a key cornerstone to converting web traffic into those all-important leads, sales and registrations.
Join ASP’s resident UX expert, Halini Varela for a discussion around the importance of good UX along with top tips for improving the interactions on your site.
SPEAKER: Halini Varela, Front End Developer, ASP